ABOUT
Designed With Care, On Purpose.
Visualite was built for business owners who care deeply about what they put into the world. The kind of people who lead with intention, value quality, and want their brand to feel as thoughtful as the work behind it.
What Makes Visualite Different?
You’re never handed a logo and sent on your way.
Once the foundation is set, your brand is built thoughtfully and collaboratively, with each piece designed to support the next. When it makes sense, trusted collaborators are brought in for copywriting, photography (for local clients), and social media, giving your brand clarity and consistency across every touchpoint.
This team-based approach creates space for multiple perspectives, clearer decisions, and work that feels grounded and intentional.
You’re left with a brand that feels cohesive, considered, and ready to grow with you.
You’ll be connected with:
Copywriting
Photography (for locals)
Social media
So your brand doesn’t grow in pieces — it grows as a whole.
Meet Vika
Founder & Lead Designer
My work started in fast-paced print and trade show design, where I saw firsthand how much clarity, or the lack of it, can shape a business.
Watching brands succeed or stall based on how they showed up changed the way I think about design entirely.
Over time, that perspective grew into more than just visual work. With over a decade of experience across branding, web, marketing, and large-format design, I built Visualite as a place where thoughtful strategy and intentional design work together from the start.
Today, I partner with heart-led business owners who care deeply about what they put into the world and want their brand to reflect that care with confidence and clarity. I guide clients through strategy-first branding and websites so their business shows up in a way that feels grounded, cohesive, and sustainable.
Outside of work, you’ll usually find me with my dogs, supporting my small-town community, or showing up to in-person creative events, even as an introvert at heart. If you’re looking for a thoughtful, creative partner to guide your next level of growth, I’d love to meet you.
Frequently Asked Questions
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Clear, collaborative, and well-supported. We start with strategy, research, and thoughtful questions so we’re aligned before any design work begins. From there, you’ll have clear direction, visual guidance, and a steady process that keeps things moving without feeling overwhelming. Communication happens through email, video walkthroughs, and a client portal, so you always know where things stand and what’s coming next.
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Collaboration is built into how I work. I have a trusted network of design support, copywriters, photographers, and social media experts who I bring in when it makes sense for your project. Everyone I work with is vetted, thoughtful, and excellent at what they do. If your project needs support beyond design, I can help connect the dots so everything works together seamlessly.
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Feedback is part of the process, and it’s always welcome. We return to strategy as the anchor for decisions, which helps keep things clear and productive. My role is to guide you with experience and perspective while keeping your goals front and center. At the end of the day, it’s your brand, and the process is designed to feel collaborative, respectful, and grounded.
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You’re not left on your own once the project wraps. You’ll be provided with post-project support so you feel confident using your brand or website moving forward. For ongoing needs, retainer options are available, and many clients continue working together long-term as their business evolves. Growth is expected, and support is always within reach.
Let’s take your brand to the next level.
You don’t land on a page like this by accident.
Most clients come in knowing they want their brand to feel more intentional, more aligned, and more like the work they actually do.
A call is simply the next step in seeing what that could look like for you.
