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Visualite Creative Studio
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PORTOLIO
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Home
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About
PORTOLIO
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If I’m asking you to elevate your brand and invest in growth, I need to be doing the same over here. For me, that looks like working on my mindset, surrounding myself with the right support, strengthening the messaging behind the visuals, and c
Hopping on the trend (2 months late, but I'm not in a hurry), because why not. ☺️

What's a childhood trait you've brought into adulthood?
Canopy Collaborative came to us with a thoughtfully designed website and a placeholder logo, but their team could feel something was missing.

THE CLIENT VISION:
A brand that felt calming, warm, and protective. Something that reflected being held and
What's in My Bag? 👜

I was talking with my friend yesterday about how we miss the little personal touches in handwritten notes, magazines, and the "what's in your bag" spreads. We miss the details and clues it gives us about a person. 

Wh
We’re not pixel-pushers over here, and we're proud of it.

When we’re choosing colors or fonts, it’s never just because someone “likes blue” or because a typeface felt cute on Pinterest that morning. There’s always
Guess what?
No one walks into a rebrand with all the answers.
Not even the ones with 47 Pinterest boards and a Notes app full of ideas.

Everyone shows up with some version of “something feels off,” and most of the time, that’s more
Friendly Founders almost became something else. It started as one idea… and then it shifted. But for good reason!

Instead of pushing through just to “have something done,” we paused. (For almost two months.) Which, in the creative
A few things I used to do when I first started designing that make me cringe now…

🙅🏼‍♀️ Saying yes to timelines that made zero sense.
🙅🏼‍♀️ Choosing or working with colors because the client “just liked them.”
🙅🏼&zwj
Some brands don’t stop at the logo.

Memory’s Hill started with their branding, but as they grew, we just kept going. Website updates. Printed booklets. Even custom horse jumps, which is still one of my favorite details.

When the foundat

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