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Lately, I’ve been thinking a lot about how I work and how it affects my personal life, not just what I create. Creative work tends to bleed into everything, and so that balance feels more important than ever.

Or maybe this process is just part

Have you ever gotten off a call and thought, “… something feels off,” even if you couldn’t quite explain why yet?

For me, it often reveals itself in the pacing and tone of the conversation. When things feel rushed or slightl

An unexpected lesson from last year for my business: the best work happens when you’re surrounded by people who get the vision and bring their own strengths into the mix. That’s why I’ve built a small team (surprise!), so you get be

Fast + cheap usually feels great, until it doesn’t.

That’s when the rebrand happens. Or the redo. Or the “okay, this time let’s do it right.”
And if you’ve ever paid for something twice because the first version m

Between Christmas, cold sunrises and snail mail, there's been no shortage of inspiration past two months.

I'll always love the warmer seasons just a little more, but there's something about winter that is pretty special too (in moderation, of cours

One thing I learned last year is that not every project needs to be a “yes.”
The right ones always feel very different from the start. If you know, you just know. ✨
Do some people get this early on? Sure, but with a people-pleasing tenden

Branding isn’t drag-and-drop. 🤷

It’s stepping back, asking better questions, and getting clear on the big picture. It’s the why, the positioning, and the feeling you want people to walk away with.

Visual identity comes later.
Th

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