Wellspring Pediatrics
Vision
For this passion project, I imagined a pediatric practice that would help children feel comfortable and parents feel reassured. The goal was to move beyond a typical clinic and create a space that felt proactive, welcoming, and supportive—somewhere families felt cared for without judgment and kids could actually look forward to their visits.
Solution
I designed a bright, energetic visual identity anchored in playful hand-drawn illustrations and colorful patterns. These illustrations doubled as coloring pages, stickers, and marketing assets, making the brand instantly recognizable and approachable. Social media templates and print collateral reinforced a professional yet family-friendly personality that elevated pediatric care.
