Pizano-Deluca Family Vineyards
Vision
As first-time vineyard owners, this young couple wanted to bring their dream, rooted in European travel and their Cuban and Hispanic heritage, to life with a brand that felt fresh and artistic. Their goal was to create wine that appealed to a younger audience without alienating more traditional wine drinkers, balancing creativity with timeless appeal.
Solution
We created a bold visual identity and extended it into hand-illustrated custom wine labels: a watercolor piece inspired by their vineyard, a Frida Kahlo-inspired design for the rosé, and a Cuban cigar-box-inspired design for the red. Each label gave the wines their own personality while feeling cohesive as a collection.